Search Engine Optimization (SEO) Expert Job Description

SEO expert responsibilities include:

Optimizing content and landing pages for search engine optimization.

Performing ongoing keyword research, including searching for and expanding keyword opportunities, and implementing content recommendations for organic SEO success

Job brief

Are you looking for an SEO / SEM specialist to manage all search engine optimization and marketing activities.

SEO Specialist will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. To maximize ROI, you will manage all SEM campaigns on Google, Yahoo and Bing.

Responsibilities

test and analyze data and results, identify insights and trends to achieve maximum ROI in paid and search campaigns

Track, make report and analyze website analytics and PPC initiatives and spend on campaign budgets, estimate monthly spend Manage campaign expenses.

Reconciliation of Discrepancies. Optimize content and landing pages for search engine marketing.

Perform ongoing keyword research , expand and optimize research and implement search engine optimization recommendations.

Research and analyze competitive advertising links

Develop and implement link building strategy to ensure

Work with the development team to ensure best practices are implemented properly.

Work with editing and marketing teams to drive SEO in content creation and content programming,
recommend changes to website architecture, linking, content, and other factors to improve SEO positions for target keywords.

Requirements

• Proven SEO experience
• Proven SEM experience and Managing PPC campaigns across Google, Bing and Yahoo.
• Solid understanding of performance marketing, conversions and online customer acquisition.
• In-depth experience with website analytics tools like Google Analytics, Omniture, NetInsight,
• WebTrends experience with bid management tools (eg, click equations, marin, kenshu, search ignite )
• Experience with A / B and multivariate experiments
• Working knowledge of HTML, HTML5, CSS and JavaScript development and
• Knowledge of ranking factors and search engine algorithms with the latest trends and best practices in SEM and SEO