PPC experts are Internet advertising experts responsible for planning and optimizing the effectiveness of online advertising campaigns.

The term pay-per-click (PPC) is used to refer to paid advertising on the Internet, usually though Google AdWords or Bing Ads. Advertisers are paid a fee each time one of their ads is clicked. PPC experts use their expertise to provide advice on how to maximize the results of PPC campaigns.

You can work in-house, typically in the marketing department of an organization, or for a specialist PPC or digital agency where you will manage campaigns for a range of clients.

Other job titles in this field include:

PPC Account Executive
PPC Account Manager
PPC Analyst
PPC Executive
PPC Manager.
Responsibilities as a PPC specialist
, you will work with internal stakeholders or external customers and will include:

Creating and planning multiple PPC campaigns in a series of digital campaigns, making
recommendations about how to oversee existing campaigns and how to do them,
and analyzing trends and
writing data-driven decisions , engaging copy for ads ,
Creating
creative suggestions for advertising-type advertising template
management. Customer
relationship building and business development
Detailed analysis and
reports of data presenting campaigns and reports to a range of audiences.
Salary The
entry-level salary for PPC specialists is between £ 18,000 and £ 25,000.
Salaries for people with five years of experience can range from £ 25,000 to £ 40,000.
The most experienced PPC managers can earn between £ 40,000 and £ 50,000.
PPC specialist roles within an agency can also provide commissions or bonuses based on performance or the ability to bring new clients into the business. Some PPC specialists, who have a lot of experience, would prefer to work on a freelance basis, where hourly or daily rates can vary widely.

Income figures are intended only as a guide.

Working hours are
usually from 9 am to 5.30 am. Working on large campaigns, setting deadlines or spending time with clients may require some evenings and weekends.

Many organizations will offer flexible working patterns, part-time work and the opportunity to work remotely.

What to Expect
You’ll manage multiple campaigns and work with a range of clients or internal stakeholders, giving you plenty of variety but a challenge to balance a busy workload and meet tight deadlines.
You will work with data, analyze trends and results, as well as think creatively about improvements and strategies to optimize a PPC campaign.
PPC specialists are usually office-based but often spend time attending clients and stakeholder meetings and events. You will be expected to socialize to build networks and maintain relationships.
If you work at home then the dress code will be decided by the organization; If you work for a creative and informal agency it is likely to be largely relaxed.
Opportunities exist in most large towns and cities but are less common in rural areas. Creative industries are growing in many large cities in the UK, sometimes clustered into creative sectors or creative quarters.
PPC is a part of the mix of digital marketing services and specialties. You may get a chance to work in a wider role where PPC forms part of what you do, but not all of it. Specifically related areas include search engine optimization (SEO), digital strategy and digital PR.
Qualification
Most new entrants in this industry have a degree. However, you do not need to study any specific subject. Employers seek individuals with excellent analytical skills, the ability to think creatively and communicate effectively with a range of audiences, who may come from a wide variety of degree disciplines. In a team of PPC experts you can find individuals with degree backgrounds as diverse as English, Physics, Music, Mathematics, Science and Engineering.

Entry into the profession is possible with a foundation degree or HND. You must demonstrate a high aptitude for the work involved and have relevant work experience.

The digital marketing industry, including PPC, is growing rapidly, but acquiring a role as a PPC specialist is still a highly competitive process. The key to getting your first post is demonstrating your passion for industry and analytics. Proficiency with software such as Google Analytics, Kenshoo and Marin can help you secure your first role. Relevant work experience is often important.

Skills you must have:

A good understanding of how PPC fits into Microsoft Excel’s broad field of digital marketing knowledge and strong manipulation of data manipulation
is a good level of mathematical ability to expand
creative ability to think strategically and develop innovative marketing strategies as
an excellent focus
capability.
Creative writing skills
Ability to present information effectively to a range of audiences
Strong relationship-building skills
Excellent communication skills
Experience such as using Google AdWords.
Work experience
If a company is not advertising a work experience or internship opportunity, but you feel you have something to offer, don’t be afraid to contact them directly through a speculative application. Do your research, find out who is the key contact and write, call or email to express interest in the work experience at their company.

You can build work experience through writing for a university magazine, support the development of a website for a club, or spend time shadowing someone who is in a different field of marketing Works in This type of experience, although not directly associated with PPC, can help you build digital skills that will make you a great fit for the role of PPC specialist.