Job Summary

• Email Marketing Specialist is responsible for creating email marketing campaigns to promote a product or service.
• Determines target audience, develops campaign, and initiates email campaign to discuss or generate leads for business
• Create email marketing campaigns to promote products or services.
• Ensure that the marketing message is clearly conveyed and properly delivered to prospects.
• Ensure that the messages are sent in the proper form and template.
• Custom email for clarity, grammar and spelling.
• Develop a personalization strategy.
• Include specific graphics, incentives and detailed descriptions.
• Review messages for brevity.
• Send messages to those who have opted for messages.
• Ensure that the messages are mobile friendly.
• Create a database of emails for lead generation.
• Follow interested respondents.
• Purge non-deliverable email addresses and opt-outs.
• Include persuasive ‘call-to-action’ in advertisements and promotions.
• Place orders for products.
• Issue a press release.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinating and monitoring the maintenance, integrity and security of multiple databases.
• Develop and code inventory segmentation for all direct and interactive marketing campaigns and communicate requirements for the primary database vendor.