SEO consultant: job description, salary and training

Career Definition of SEO Consultants: SEO consultants specialize in evaluating an organization’s website, including upcoming website links, and offer ways to implement it that will purify high search results. These consultants may be self-employed or directly working for a marketing services agency. SEO consultants typically work full-time in an office environment.

Job duties for SEO consultants may include conducting research to determine applicable website keywords, ensuring that all website pages include mobile optimization, and methods of sourcing and execution to increase link building. These consultants can use services such as Google Analytics to conduct tests and generate reports. They can test to increase trends and return on investment (ROI) in paid searches.

SEO consultants can help improve content on landing pages as well as create and execute social media strategies. These consultants can also generate reports for organizational management on website activity. They can also be responsible for budgeting and monitoring project expenditure. SEO consultants can provide assistance in building test plans, often acting as a website tester.

These advisors can audit websites on issues such as crawl errors, indexing and manual penalties. They can also guarantee that all website pages align with overall business goals as well as compliance policies. SEO consultants can provide information about the success and losses of clients.

Educational Requirements Bachelor’s Degree
Job Skills Excellent Technical Competence, Strong Communication Skills, and Effective Analytical Capabilities
Median Salary (2020) * $ 45,686 (SEO Specialist)
Job Outlook (2018-2028) ** 10% (Computer Business, All Other
Sources) : * PayScale.com, ** US Bureau of Labor Statistics

Required Education
Individuals will need a bachelor’s degree to work as an SEO consultant. A strong background in online marketing and web analytics would be beneficial. Interested individuals can take membership in a professional organization like SEMPO. The organization is geared towards marketing professionals in the SEO industry and provides education and research opportunities for members.

Essential Skills
SEO consultants will need excellent technical capabilities to perform their work duties effectively. Applicable technical knowledge or skills may include Google Analytics, keyword research tools such as SEMRush and coding using CSS or HTML. SEO consultants must have strong communication skills to collaborate with personnel such as search engine developers and social media personnel and interface with clients. These consultants must also have effective analytical capabilities to successfully evaluate website data and implement solutions.

Career Outlook and Salary The
US Bureau of Labor Statistics (BLS) collects information on ‘search marketing strategists’ who are ‘computer businesses, a part of everything else.’ The BLS forecast a 10% increase for this broad range during 2018–2028, which is as fast as average for all businesses. In May 2020, PayScale.com reported an average annual salary of $ 45,686 for SEO specialists.